Economy

CSR explained

What does CSR mean?

CSR stands for Corporate Social Responsibility.

It is all about companies going the extra mile to do good things for society and the environment, even if they are not legally required to.

CSR is important to companies because it helps them show that they care about more than just making money. When companies take actions to address social and environmental issues, people tend to like them more. Customers, employees, investors, and others see these companies as responsible and trustworthy.

Outreach medical team ready on their motorbike.

By being socially responsible, companies can build better relationships with their customers, employees, and the communities they operate in. It's like saying, "Hey, we're not just here to sell stuff, we genuinely want to make a positive difference in people's lives."

Being socially responsible also helps companies manage risks. They can anticipate and tackle problems like climate change, human rights issues, or changes in regulations, which can protect their business from potential harm.

Another important aspect is that CSR helps companies attract and keep talented employees. Nowadays, many people want to work for companies that align with their values and have a sense of purpose. So, if a company shows that it's committed to doing good, it becomes more appealing to potential employees and can keep its existing ones happy.

CSR also encourages companies to be innovative. By considering social and environmental factors, businesses can come up with new ideas, develop sustainable products and services, and stay ahead of the competition.

Finally, CSR is essential for the long-term survival of businesses and the planet. By taking actions that make the world a better place, companies contribute to a more fair and sustainable future. It's about looking beyond short-term profits and thinking about the well-being of future generations.

In a nutshell, CSR is about companies doing good things beyond what's legally required, and it's important because it helps them gain trust, manage risks, attract great employees, be innovative, and ensure a better future for everyone.


Does every company have a csr programme?

Not all companies have a formal CSR program in place. The adoption of CSR practices varies among companies and industries. While many large corporations have established dedicated CSR initiatives, smaller businesses or start-ups may not have formal programs but still engage in socially responsible activities on a smaller scale.

The decision to implement a CSR program depends on various factors such as the company's size, resources, industry, values, and stakeholders' expectations. Some companies may prioritize CSR as a fundamental part of their business strategy, while others may focus on different priorities or may not have fully recognized the importance of CSR.

However, it's worth noting that the concept of CSR and the awareness of its importance have been growing in recent years. Many businesses are recognizing that being socially responsible is not only beneficial for society but also advantageous for their reputation, customer loyalty, and long-term sustainability. As a result, more companies are integrating CSR principles into their operations, even if they don't have formal programs.

In some cases, companies may engage in specific CSR activities without having a comprehensive program. They may support local charities, participate in community events, implement environmentally friendly practices, or donate a portion of their profits to social causes. These individual actions can still contribute to CSR, even without a structured program.

Ultimately, the extent and formality of a company's CSR program depend on its unique circumstances and the importance it places on corporate social responsibility.

CSR vs Social Enterprise

CSR and social enterprise are related concepts but have distinct differences.

CSR is typically integrated into a company's operations and can cover various aspects such as ethical business practices, environmental sustainability, community engagement, and employee well-being. CSR is generally practiced by both for-profit and non-profit organizations, with the aim of aligning business activities with social and environmental goals.

On the other hand, a social enterprise is a specific type of business entity that operates with the primary goal of addressing a particular social or environmental problem. Social enterprises are profit-driven organizations, but their core purpose is to create positive social impact rather than maximizing financial returns for shareholders. These businesses use commercial strategies to tackle social issues, combining entrepreneurship with a mission to bring about social change. The profits generated by social enterprises are often reinvested into their social mission rather than being solely distributed to shareholders.

Mother with newborn baby being helped by male midwife

While CSR is an approach adopted by companies to demonstrate responsibility and contribute to society, social enterprises are businesses specifically designed to create social impact through their products, services, or business models. CSR can be part of a company's broader strategy, whereas social enterprise operates with a primary focus on social or environmental objectives and uses business as a means to achieve them.

In summary, CSR represents the responsible actions and initiatives undertaken by companies to address societal and environmental concerns, while a social enterprise is a business entity created with the explicit purpose of generating social impact alongside financial sustainability.

CSR and Australia for cedar tanzania

With so many concepts and acronyms, many of them overlapping, it is easy to get a just a little confused.

We can deliver CSR programmes for companies. We have the experience and expertise - just like you would outsource IT services or accounting to companies with that expertise.

Take a sip of your water...

Climate change is causing havoc across the world. Devasting floods in some parts - and severe drought others. Tanzania is suffering from the lack of rains along with the rest of Horn of Africa.

Major cities such as Dar es Salaam and Dodoma – home to 6.5M people – are currently rationing water. Water is only available every second day. No running water. No drinking water. No cooking water. No flushing toilets. No showers. No washing clothes or cleaning. No water.

In rural areas everything is just dry. Rivers and water holes are drying up. Only few crops can withstand the drought. Livestock is suffering. Livestock and farming is crucial to the survival of the 61M people living in Tanzania.

This video shows how dire the situation is starting to get for people living in rural areas:

https://www.dw.com/en/tanzanias-drastic-drought/video-62986414

6 myths most people believe

Myth #1

Not-for-profits are not supposed to make a profit.

Certainly, not-for-profits should be a profitable entity. The difference lies in how the profit it makes is used.

Just like other businesses, a not-for-profit should be both sustainable and viable. A not-for-profit has to spend its profit according to its mission and vision. It cannot go to the owners as a profit.

I often like to say a not-for-profit is a for-purpose business.

 

Myth #2

You can see if a Not-for-profit is good by looking at the overheads.

This myth implies that an effective and good not-for-profit only spends a small amount of its expenses on overheads.

The nature of many not-for-profits are that their projects and programmes are delivered by people. People, who often must be paid for their knowledge and expertise. Often this is by far the most costly expense for a not-for-profit. And it is the hardest expense to get funding for.

Having professional leadership, diligent planning and sound measurement of impact is the most cost-effective way to run a not-for-profit.

Myth #3

Not-for-profit vs charity vs NGO – it’s all the same.

These words are often used interchangeably although they are not entirely equal. Here’s some definitions:

Not-for-profit: These are organisation that provide services to a community and does not exist to make a profit for its members, owners, or shareholders. Non-profit is typically the American word and means exactly the same.

Charity: In Australia, a charity is an organisation that is registered the Australian Charities and Not-for-profits Commission (ACNC). All charities are not-for-profits but not all not-for-profits are charities!

NGO: Non-Governmental Organisation. Sometimes NGOs are called Civil Organisations. These are organisations that operate independently of any government. Of course, they adhere to laws and regulations, but they are not led by, or created to fulfill a government policy or programme. They are typically not-for-profits – but not all not-for-profits are NGOs!

Australia for Cedar Tanzania are all three. We are a not-for-profit, a charity and an NGO.

 

Myth #4

Not-for-profits are not businesses.

Just like not-for-profits should make a profit, not-for profits are also often registered businesses.

A not-for-profit follows the same rules and regulations as normal business and has an ABN and is registered with ASIC.

As a business, they need to report to ATO and have their finances audited. They need to have opening hours and be publicly accessible.

In my opinion, successful not-for-profits are run like any other successful business.

There are a few exceptions such as associations, cooperatives, corporations, and trusts.

 

Myth #5

People working for a not-for-profit are all volunteers and they are less professional than in other businesses.

Although many not-for-profits are lucky to have dedicated and brilliant volunteers it is often necessary to employ people especially in key positions.

When a not-for-profit grows larger and is able to take on more work, it is often also time to start hiring professional staff as the workload no longer can be expected to be performed by volunteers alone.

Just like other businesses, hiring professional and skilled employees is connected to how successful your business or not-for-profit is going to be.

Of course, many not-for-profits are grateful for the time and efforts given by volunteers and couldn’t function without them.

 

Myth #6

Not-for-profits are not important for society and the economy.

Many not-for-profits provide important and fundamental services to communities both in Australia and abroad. If these services disappeared overnight, it would cost billions of dollars to the Australian economy – late interventions lead to more costly recoveries for example.

The not-for-profit sector contributed $143 billion to Australia’s GDP in 2018 (source) and employs 11% of the population (1.38 million people). That’s around the same number of people that works in retail (10.0% of people employed) more people than in construction (9.2%), professional, scientific, and technical services (8.6%) and manufacturing (7.2%) industries. Charities employ five times as many people as the mining (2%) industry. (source)