Winner of the "CEO of the Year Award 2023"

Nina Hjortlund not only got nominated in the category for CEO of the Year 2023 in the category for Best Community Empowerment Organisation. She also WON!

Below we share the article APAC Insider has publicised upon announcing the winner

Tanzania acts as a home to approximately 60 million people, but, unfortunately, 90% of said population lives in poverty. Just over half of the populace are living on a daily income that amounts to less than the cost of a takeaway coffee, with almost 50 million having to manage their lives on significantly less.

Its people struggle with what is inarguably the definition of extreme poverty, and this is something that Nina Hjortlund, CEO of Australia for Cedar Tanzania has recognised. We investigate how Nina utilises her position to advocate for a better tomorrow for the people of Tanzania.

Poverty is a horrendous state of living that has unfortunately struck a vast majority of the globe, and it’s an issue that has been ongoing for countless years. It’s a vicious cycle that traps adults and children alike, and introduces a whole host of problems that affect the entire world. Australia for Cedar Tanzania, spearheaded by Nina Hjortlund, aims to do all it can to influence change, however. Be it through its on-the-ground projects, or its informative articles on how important it is to contribute towards change, it’s devoted to making a true difference that’ll benefit the people struggling the most. 

Australia for Cedar Tanzania provides volunteers and advisors wherever necessary to its on-the-ground organisation, Cedar Tanzania, in order to try to build up a better state of living for the population of Tanzania. Not only does it provide education and better healthcare, but it contributes towards empowering the local populace to ensure that their voices are heard. It strongly values respect, safety, quality, partnerships, forgiveness, and integrity, and adheres to these prospects to deliver world-changing assistance those who desperately need it. 

At the forefront of all of this is Nina, a CEO unlike any other. After having lived in Tanzania for 13 years, Nina founded Australia for Cedar Tanzania – an organisation that supports the implementation of projects that are each built around the desire to provide more for the people of Tanzania. She takes a holistic approach towards poverty alleviation, and is already creating a sustainable and positive change for over 35,000 residents in rural Tanzania. But this is just the beginning, and Nina is constantly spreading awareness through multiple platforms and methods. 

Since establishing Australia for Cedar Tanzania, Nina has expanded the business with Swahili Sensations in 2020, which focuses on importing handmade crafts with a modern twist from Tanzania. The entire purpose of Swahili Sensations is to secure the culture and livelihood of artisans across East Africa, and its success is all thanks to Nina’s compassionate approach towards collaboration. She is frequently developing new ideas and proposing new projects, and her work is quite clearly making a difference within rural Tanzanian communities.

However, despite being well equipped to lead Australia for Cedar Tanzania, Nina still isn’t satisfied with her current level of knowledge. As such, she follows her pursuit of continuous learning, and is currently undertaking a Micro Master’s at Queensland University in Leadership and Global Development. She does this, all whilst managing the practises of Australia for Cedar Tanzania. Her determination to give her best to the people who need it the most is truly inspiring, and it’s visible through every action and project that Cedar Tanzania undertakes.

Nina puts her heart into the difference she’s making and will never hesitate to explain to anyone who’s curious just how crucial it is to eliminate poverty. Her beliefs are steadfast and admirable, and the work that she’s encouraging has already proven to be making a monumental difference. And yet, Nina is insistent that more work can always be done, and it’s this dedication towards advocating for the people of Tanzania that truly makes her a CEO that stands out among the rest. 

Thank you for celebrating with us.

There is nothing small about a smallholder

Smallholder farmers are people who own or work on small plots of land, typically less than two hectares, and rely on farming as their primary source of income. These farmers often grow a variety of crops and raise livestock to provide for their families and sell surplus produce in local markets.

Smallholder farmers are a vital part of the global food system, producing a significant amount of the world's food, particularly in developing countries. In Tanzania, for example, over 75% of the country's population depends on agriculture for their livelihoods, and smallholder farmers produce about 90% of the country's food.

Smallholder farmers face a number of challenges, including limited access to financing, markets, and technology. Many also lack basic infrastructure, such as roads and irrigation systems, which can make it difficult to transport and store their crops. Additionally, smallholder farmers are vulnerable to climate change and other environmental risks, such as droughts and floods.

Women make up a significant proportion of smallholder farmers in Tanzania. According to the Food and Agriculture Organization (FAO), women make up over 70% of the agricultural labor force in Tanzania and are responsible for producing over half of the country's food.

However, despite their significant contributions to agriculture, women farmers in Tanzania face a range of challenges that can limit their productivity and economic opportunities.

These challenges include limited access to land, credit, and markets, as well as social and cultural barriers that prevent women from fully participating in decision-making and accessing resources.

By investing in women farmers, we can help to promote sustainable development, reduce poverty, and ensure food security for all.

Thank you

Nina

How do you grapple with old age when you live in severe poverty?

As most women are not employed formally, they do not have a pension to look forward to, nor would they have a any savings for old age. Less than 25% of all Tanzanians hold a bank account – and the number of women with a bank account is significantly less.

Working in the informal sector means doing cash-in-hand jobs like selling tomatoes on the side of the road, rearing chickens and selling the eggs, doing cleaning services for someone more well-off, or mending clothes.

Typically, these jobs only generate enough cash for you to get by (or not even that) and there is not anything left for saving.

So how are you going to eat and pay for medical needs in old age?

The most common way is to have enough children for them to look after you financially and practically in your old age.

Tanzanian women have an average of four or five children – the global average is two. It is a vicious cycle. Having children young – Tanzania has a high rate of teen pregnancies – negatively affects their opportunities to have a better education or job. Knowledge and acceptance of contraception is lacking or misleading. Abortion is illegal and although backstreet clinics exists their procedures comes at a high risk.

Tanzania will be one of eight countries responsible for more than half of the increase in global population by 2050. Five of those countries will be in Africa. According to UN, sub-Saharan Africa’s population will nearly double to more than 2 billion by 2050. The region is growing three times faster than the global average and, by 2070, it will become the most populous place globally, surpassing Asia.

One way of breaking this cycle is providing ways for women to become financially independent and remove barriers (such as finances) to send girls to school to acquire knowledge, and getting better and higher paying jobs.

That is one of the very important outcomes of our Kilimu Bora | Smart Farming project:

“Participants are offered a hands-on training, in which they are taught both the agricultural and business aspects of operating and managing a mushroom farm.

By giving a preference to women and people with disabilities we are ensuring the initiative is supporting the most vulnerable groups within the community.

Through research, it has been proven that when women are being supported in taking up income generating activities, the financial outcome is then reinvested for the benefit of the entire household i.e., invested in children’s education and health or in long-term and sustainable investments in collective living standards. Furthermore, such women tend to benefit from increased social status due to their newfound income, directly improving situations in which gender inequality is the norm.”

If you want to support us or know more about our Kilimu Bora | Smart Farming project you can click here

Best Innovation in Corporate Social Responsibility

Australia for Cedar Tanzania received a Highly Commended award for our mushroom project in Tanzania.

This award is part of Australia-Africa Minerals and Energy Group’s (AAMEG) yearly Africa Awards presented as part of the Africa Downunder (ADU) conference.

ADU is the largest mining conference with a focus on Africa held outside Africa, and AAMEG is the peak body representing Australian companies engaged in the development of Africa’s resource industry. 

What is Kilimu Bora | Smart Farming?

Kilimu Bora means Smart Farming in Swahili. All projects under this banner revolve around food security, entrepreneurship, gender equality, climate change, nutritional health, and the environment.

Our first Smart Farming project has been the establishment of mushroom farming. This includes mushroom growth, drying methods, business skills and export agreements.

Mushroom farming as a business is new in Tanzania, and we are one of the leading pioneers in the area.

Through this project we are addressing a range of social, economic, and environmental challenges. We provide skilled training for vulnerable groups such as young women and people with disabilities and their household members.

Participants are offered hands-on of training, in which they are taught both the agricultural and business aspects of operating and managing a mushroom farm. The training includes how to grow and harvest mushrooms, preparing substrate, drying and packaging, how to meet international sterilisation and hygiene standards, quality control, bookkeeping, environmental best practises and compliance, market navigation, and customer service. The participants also learn how to source organic substrate materials locally and how to store this for optimal produce production.

Our high-quality mushrooms can be sold both locally and internationally thanks to our innovative custom-built driers, not using electricity but only the heat from the sun and a clever use of the airflow.

During the selection of participants priority was given to young women and to people with disabilities or their household members.

Gender inequality is prevalent in Tanzania and starts for girls already at a very young age when they often are deprived of the chance of an education in favour of their brothers. Without a good education, many girls and young women will remain both financially and emotionally dependent on parents, partners, or husbands. People with disabilities bear the double burden of poverty and exclusion due to financial, social, and environmental barriers coupled with a high degree of stigma present across Tanzania.

Why Mushrooms? 

90% of the Tanzanian population of 60 million people are living on less than $5.00 PPP. 49% is surviving on less $1.90 PPP per day – the international definition of severe poverty. Of these, the vast majority, 80%, are living in rural areas such as the Nyamatongo Ward.

Choosing mushrooms as the vehicle for agri-business is beneficial for several reasons:

No Land Required

Mushrooms are grown in buckets and indoors, and hence easier allow women and disabled people to become equal participants in their family’s and community’s economic life.

Research shows that fewer women and people with disabilities own land, and that they do not have equal access to manual labour.

Year-Round Crop, Independent of Rainfall

Through careful selection of species and growing conditions, mushrooms can be grown year-round regardless of change in rain patterns.

Climate change has shown irregularities to rainfall in the region with current draught and famine in the Horn of Africa. More specifically, the Mwanza region has experienced persistent irregular rainfall over the last number of years, which can have extensively harmful effects on local agriculture.

Minimal Initial Investment

This allows for economic opportunity even for women and people with disabilitiess with minimal control of their family finances.

Our project encourages collaborative farming and includes financial support and training during the initial set-up period.

Fast Return on Investment

The mushroom growth cycle can be as short as 8-10 weeks, allowing farmers to see profit extremely quickly.

This is important for the ability to establish income and re-investment in next growth cycle.

Not Labour Intensive

Mushrooms can easily be grown by any member of the household without the need to hire additional help. One of the main barriers seen to extensive farming is access to labour and machinery.

No Educational Background Required

After a relatively short training period, participants are ready to begin cultivating mushrooms.

We embrace a hands-on learning process which allows participants to gain the necessary skills no matter previous level of schooling and their academic capabilities.

High Nutritional Value

Mushrooms are rich in protein, vitamins, and minerals and provide an excellent nutritional boost in areas that suffer from malnutrition such as the communities in which we are working.

Community Benefits

We encourage all our participants to establish collaborative farms servicing the local community. Collaborative farming minimises investment costs for the participants including cost to transport bio waste, initial purchases of buckets and tools, and a cost-effective solution to house the farm.

A collaborative farm has other advantages too: the strength of the shared knowledge and the ability to support each other in farming duties. This increases the success rate of the farm as well as enhances the quality of the produce.

By giving a preference to women and people with disabilities and their household members we are ensuring the initiative is supporting the most vulnerable groups within the community. Through research, it has been proven that when women are being supported in taking up income generating activities, the financial outcome is then reinvested for the benefit of the entire household i.e., invested in children’s education and health or in long-term and sustainable investments in collective living standards.

Having an increased production of fresh mushrooms will benefit the entire community of more than 35,000 people through access to an additional and affordable crop with high nutritional value.

Stunted growth and development are caused by a combination of malnutrition, prolonged and repeated infections, and untreated worms and parasites. This is common sight as it affects 38% of children under 5 years old in rural Tanzania. Supplementing their diets with oyster mushrooms will assist in combatting stunted growth in children.

 Sustainability

Responsible Cyclic Agriculture and Prevents the Burning of Agricultural Waste

Our mushrooms are grown on agricultural waste, saving expenses, and preventing the common practice of burning waste.

Avoiding burning of agricultural waste ties in with climate change best practises.

No Pesticides or Fertiliser Required

This both saves on expenses while also ensuring no chemical runoff or harmful agricultural practices. Spent substrates can be reused or sold as fertilizer after the mushroom growth is complete.

With the current hike in fertiliser price and scarce availability this makes mushroom farming a very appealing and cost-effective crop. In addition, in rural areas women are often at a significant disadvantage in regard to purchasing quality fertiliser, since access to such products are often prioritized towards male farmers.

Long-Term Financial Growth Potential

There are several ways a farm could expand: Entrepreneurs can expand into more exotic, high-value mushroom strands as their financial stability increases. Alternatively, there is a growing market for medicinal mushrooms.

Further several niche products are being produced such as mushroom leather, mushroom bricks, or to dispose of oil spills and non-degradable waste products.

Part of our long-term project plan is to provide a safety-net option to purchase any surplus production which will be dried and exported as wholesale to the international market.

High Demand on the International Market

Dried mushrooms have a one-year shelf life and can be sold internationally to a wide range of customers. This includes both B2B and B2C customers, wholesaling, distribution, and to businesses for further processing.

We currently have buyers in Singapore and in East Africa for distribution in Europe and in the USA.

Financial Sustainability after Seed-Funding

After initial central set-up and establishment of first round of collaborative farms the project is financially sustainable with income generated from export of central production as well as surplus production from the collaborative farms.

As a not-for-profit, any financial surplus will be re-invested into further strengthening and expansion of the mushroom project or into our healthcare services.

Furthermore, interest has already been shown from international impact investing companies for further scaling and expansion.

Scalability to other areas

Long-term plans include scaling this project to other areas outside of Nyamatongo Ward. Interest for our project has been shown by organisations working in the refugee camps in the Kigoma area housing approximately 250,000 residents.

Additionally, a potential collaboration with companies working with other dried fruit and vegetables could be imagined. Also in this area, interest has been shown from potential partner companies.

What now?

Currently we are actively seeking seed funding for a year-long upscaling after which the project is financially sustainable.

Our goals include creating a permanent production and ongoing teaching centre at our Community Centre. In the first year we are aiming to have successfully trained 200 residents in mushroom farming. We will deliver ongoing support to new farms and provide teaching in business skills and banking.

Wellbeing and nutritional health will improve throughout the area for all its residents. There will be a steady supply of highly nutritious locally sourced produce and indirectly an increase in household income. It will also strengthen women and people with disabilities position in their communities. 

Through an upscaled project we will also be able to safety-net newly established mushroom farms against loss from over-production by setting up procedures to approve and test each farm is in alignment with international requirements allowing their produce to be used for export.

You can of course help us get a head start towards our ambitious AUD $150,000 goal by clicking on the big green button to donate. Even $20 gets us towards this goal.

If you want to know more about the project you can contact Nina here.

 Thank you!

Mushrooms are the answer to…. EVERYTHING!

Poverty alleviation, better nutrition, job creation, equality, health, climate change, sustainability, and long-term funding of al our projects!

It can’t get much better than that, can it?

Please listen to Tzippora explain here:

How does it work?

We are currently teaching the skills of mushroom farming in the rural communities in which we work. Collecting 2 tonnes of harvest waste from the surrounding fields that would otherwise have been burnt. This creates the basis of our substrate in which the mushrooms will grow.

Our mushrooms grows in buckets in which we have drilled holes in sides. We are using a couple of rooms in our newly refurbished community centre to house the mushroom farm.

Once the mushroom are ready, our participants will learn the right technique to harvest the mushrooms.

Fresh mushrooms have a relatively short shelf life and needs to be sold quickly. To help with this potential issue, we are adding a drying process at the end. Custom built driers not using electricity but only the heat from the sun has been developed and will enable us to make a product ready for local distribution and export.

How can mushrooms help fund other projects?

Once we start selling our crop the income will be used to sustain the mushroom farm and any surplus will support any of our other projects like Kamanga Health Centre and our Outreach Team.

How does the participants benefit?

Each participant learns a skill. Mushroom farming is very new in Tanzania and as such we are pioneers in this area.

The participants can use this skill to set up a small scale farm at home for own consumption, or they can set up a collaborative farm producing mushrooms in larger scale.

Any surplus of produce can be sold to us where we dry the mushrooms and package them to international standards and export the end product.

How can YOU help?

Even though we have provided the training for our participants free of charge, and we will provide continuous support to those who chose to continue to grow mushrooms, there is a small initial cost for the participant to get things needed to starting growing.

You can help by sponsoring one of our conveniently packaged bundles that will enable our participants to start growing mushrooms right away.

“Home Growing Kit” consists of everything needed for a participant to take home to start growing for own use, or maybe sell any little extra at the local market. A kit costs AUD $15 (USD $10).

“Farm Bundle” consist of everything needed for a 30 bucket farm. This is a small scale collaborative farm that can produce for own consumption, the local market or for drying and export. A farm bundle has the value of AUD $110 (USD $77).

Want to know more?

You can read more about this project on our website here

Regular updates are also on our social media platforms - click one of the Social Media buttons below and make sure to follow us!

Or contact Nina, our Founding Director and CEO, directly here

FACTZ & ACTz

FACTZ

Seeing poverty on a daily basis cannot but leave an impact. 

Of Tanzania’s 57 million people, 49% (26 million people – the same as Australia’s population) are living on less than $1.90 a day. This is the international definition of severe poverty.

Most Tanzanians, 90% of the population (more than 51 million people), are living on less than $5 a day. 

That’s about the amount you spend on a take-away coffee.

When you are poor, education is an expensive investment. Research shows us that often families chose to focus that investment into one child.

That one child is most often a boy. Since he is the one you have betted on, he is likely to be the one who gets to eat first. This is an important fact as 38% of children under 5 in rural areas are stunted[1] due to malnutrition, prolonged and repeated infections, and untreated worms and parasites. Children, who doesn’t get enough food to grow, and who has to share this scarce nutrition with worms and parasites, are not likely to be able to focus on learning and schoolwork.

More than 90% of Tanzanians rely on ‘unimproved sanitation facilities’. That means no access to a bathroom or a toilet but a hole in the ground or nothing at all. ‘Doing your business’ behind a bush or in a lake is therefore not uncommon. This is the main reason we see continuous infections of worms, parasites and other waterborne diseases such as typhoid. In fact, something as simple as diarrhea is the biggest killer of children under 5.

Tanzania has a law banning teenage girls from continuing education should she fall pregnant. This rule remains also after she has given birth. Teachers will lose their jobs if they are found teaching pregnant girls leading to compulsory pregnancy tests at school. 

Abortion is also illegal and therefore not an option. Even so, 42% of girls aged 15-19 living in poverty have already had a live birth or are currently pregnant.

On top of that, 11,000 Tanzanian mothers die during childbirth every year. That is one woman every 50 minutes.

ACTz

Australia for Cedar Tanzania is creating sustainable positive change for the residents of Nyamatongo Ward.

We built a hospital from scratch. 

We bought the land, we constructed the buildings, we sourced the medical equipment needed and now we run the day-to-day management and quality assurance. 

We service 30,000 residents and tend to over 1,200 patients every month. Every month we vaccinate and give free health checks to 200 children and babies under 5. A baby is born at our hospital every day.

To be able to deliver healthcare to every single person in our area we taught a group of medical professionals to ride off-road motorbikes. Our mobile medical team are focusing on people with disabilities, children and community education.

Through educating and engaging community activists speaking to fellow residents about the benefits of equality and equity we have seen a decrease in violence against women and in new HIV cases in married women.

We teach local members of the community to deliver our youth project. Through soccer we are giving teenagers, both girls and boys, a space where they can discuss subjects like sex, puberty and gender roles freely. At the same time provide education on HIV prevention and offer free voluntary testing.

As I mentioned before, young women who fall pregnant can no longer go to school. They are caught in a poverty trap and often also ostracized by their families. We are providing them with basic skills such as sewing, basic business management and market research. This gives them an opportunity to earn a living and to have a social network in each other.

Actually, “we” didn’t do all of this.

YOU did. YOU made all of this possible. YOU changed lives. YOU built a hospital. YOU are delivering mobile healthcare. YOU are making sure women are safe in their own homes. YOU are teaching teens about HIV/AIDS. YOU are helping young women to support themselves.

YOU can make sure these projects continue and getting many more projects off the ground in 2021.

This is how Changing Lives Begins with You.

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[1] Stunting is when a child has a low height for their age, usually due to malnutrition, repeated infections, and/or poor social stimulation. The World Health Organization categorizes children who are stunted as those whose height is lower than average for their age, and at least two standard deviations below the WHO’s Child Growth Standards Median. 

The real-world impacts of stunting ripple well beyond linear growth. A stunted child may also have a poorer immune system, brain function, and organ development. Performing below average in these areas may also limit their future productivity and threaten the health of their future children.

Stunting cannot be reversed but can be prevented! 

https://www.concernusa.org/story/what-is-stunting/

Powerful Young Women Expanding Business During COVID-19

The aim of our Girl Power Project (Nguvu ya Binti) is to teach a group of young girls to set up and run their own business, based around sewing as a skillset.

Since the start of Girl Power in 2019, the girls have been taught how to use the sewing machines they have received through the project, how to grow their business and refine their skills. Unfortunately, due to the global coronavirus pandemic we were forced to suspend the Girl Power Project. This was a necessary step in order to protect not only our field team but also the powerful young women.

Young women in Tanzania often experience gender inequality early in life when they deprived of the chance of an education in favour of their brothers. Without a good education, many girls and young women will remain financially dependent on parents, partners or husbands. 

Further, should a young girl fall pregnant during her years at school she will be expelled and not able to return to any public education again.

Even so, these young powerful women showed us their resilience and strength when they approached us and asked if we could teach them how to sew face masks which they could sell at Kamanga Health Centre. What a brilliant idea!

Our sewing teacher, Mussa, and our senior field officer, Jacqui, were more than happy to carry out this training, and created a COVID-19 protocol making sure safety measures where in place to ensure the girls and facilitators were protected from contracting the virus during the sessions (e.g. use of sanitiser, social distancing, small group teaching). 

The first session took place in May and has continued with weekly sessions. Capital to buy materials where taken from their own savings made previously through this project. They are now aware this capital has to be repaid before profit is made.

In order to guarantee that the masks are used safely and correctly, each mask will be accompanied by an instructional leaflet.

The Girl Power Project has embedded an entrepreneurial mindset in these powerful young women who are now playing a vital role in contributing to the COVID-19 response and having a real impact on the community.

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Girl Power

Cedar Tanzania’s volunteer from US Peace Corps, Dylan Parkin, has been hard at work these last few months, investigating potential educational and entrepreneurial projects that could be implemented in the village of Kamanga. This May has seen Dylan venture out on his very first pilot entrepreneurial project called “Nguvu ya Binti” (Girl Power)!  This has resulted in him putting into use, for the very first time, the Community Centre that Sengerema District Council kindly donated to Cedar Tanzania to support us in our community projects. In mid May Dylan together with Cedar Tanzania’s field officer Jackie held their first entrepreneurial meetings with seven young women between the ages of 18 -24 years old.

Dylan writes, “The aim of the project is to facilitate the setting up and running of a women-owned social enterprise that manufacture reusable cloth sanitary pads to help girls and women of Nyamatongo handle their periods safely, hygienically and inexpensively. The approach entails to train a group of girls on entrepreneurial skills, menstrual health and hygiene, and sewing classes to equip them with what is needed to be able to produce and sell the pads economically."

The pilot phase started on May 13th and is planned to be reviewed after 10 weeks. It is hoped however that the project will be able to continue until mid-September. The training has been divided into 3 parts: Training on entrepreneurship, sewing classes, education on menstrual hygiene. 

After the topic of generating business ideas, we started on the topic of analyzing the idea's potential. Upon finishing this, the girls were sent into the village to do market research. Through this, they have found that the women of Kamanga are indeed interested in reusable cloth sanitary pads.

Now the only research which remains is the cost analysis. We have recently covered the topic of costs and pricing. The girls will soon be going to shops in Mwanza to price the needed materials. This means that within the next week we should know if we will continue with the reusable cloth pads business idea, or if we need to go back to the drawing board and find a new business idea.
We felt it was important to do things this way so the girls could get first-hand experience of doing the research and of taking ownership of the business they are developing.
 

ACT is excited to find out how these amazing young women will fare and we wish them, Dylan and Jackie the best of luck.